The starting point
Good at the job, but the phone was quiet. An automatically built Google campaign was spending money, and its tracking counted the same call several times over, so there was no way to see what was actually bringing in work.
What we did
- Built a fast website where customers can call or WhatsApp in one tap
- Set up tracking on every call and WhatsApp message, so every pound is accounted for
- Launched a Google Search campaign for the area around his base, with Google’s automatic extras switched off
- Paused the ads on days the van was off the road, then raised the budget as the enquiries came in
The result
Enquiries up 137% from the first month to the latest. Cost per enquiry down 32%. A 10× return on ad spend, so £10 back for every £1, and 31% of people who click the ad get in touch. Conversion rate up 60%. Turnover is up 400%, he’s bought a new van and he’s expanding.